Ads and Sales: A Study of Advertising and Selling from the Standpoint of the Ne…


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This book is a treatise on advertising as it was in the United States in 1911.

"This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising.

"When we remember that the total advertising in the United States amounts to two million dollars a day, and that the total sales, in the home market alone, amount to one hundred millions a day, we can realize the tremendous importance of efficiency in the selling and advertising of goods.

"Too much of our work has fallen into ruts— into the easy ruts of habit and routine; and it is the purpose of this book to point out that there is a better way to do what we are doing." - Summary by TriciaG and from the preface (4 hr 12 min)

Chapters

Preface 2:36 Read by Kriti Dwivedi
Can the Principles of Efficiency Be Applied to Sales? 13:13 Read by Kriti Dwivedi
Efficient Salesmanship 14:20 Read by William Allan Jones
A Sales Campaign - How to Start It 20:56 Read by William Allan Jones
Face to Face Salesmanship 19:05 Read by KimberlyB
The Evolution of Advertising 20:06 Read by CJem98
The Weak Side of Advertising 11:29 Read by Paul Brian Stewart
The Principles of Efficiency Applied to Advertising 11:17 Read by Logan Lorenz
The Building of an Advertisement 16:25 Read by KimberlyB
An Analysis of Current Advertising, Part 1 19:34 Read by William Allan Jones
An Analysis of Current Advertising, Part 2 22:15 Read by William Allan Jones
An Analysis of Current Advertising, Part 3 21:23 Read by William Allan Jones
An Analysis of Current Advertising, Part 4 17:52 Read by William Allan Jones
The Future of Advertising 13:36 Read by ahinsa
Public Opinion 16:00 Read by TR Love
The Professional Outsider 12:45 Read by TR Love