014 Tiffany Kelly

Kenneth Ortiz

Each ministry has an identity, and whether you realize it or not, you are sending a message to the world about your identity. The problem we often observe is that many ministries are not nearly as intentional in communicating their identity as they should be. That’s where branding comes in. Design, communications, and utilizing your digital footprint are all essential elements of branding; communicating your identity to the world. In this episode, Kenny interviews design and branding expert Tiffany Kelly about the essential elements of branding. Tiffany starts the interview by giving us the heart behind why she does what she does; the theology and philosophy of the branding and design. Tiffany points us to Exodus 28:2 wherein God commands Moses with these words: “You shall make holy garments for Aaron your brother, for glory and for beauty.” After those thoughts, Tiffany gives us four great steps to greatly enhance the branding and design of our ministry. 1- Promote an Identity, Not a Product 2- Be Consistent 3- Stay Current 4- Be Inclusive   Recommended Resources: Animoto.com  (Video Editing Website) Over  (Smartphone App) Ripl  (Smartphone App) Visual Church Media  (Facebook Group) Great Blog Post:  Summer Camp: How We Planned a Great Week-Long Off-Site Event   Social Media Influencers: @vouschurch @hillsongyoungandfree @rivervalleyyth @gcyc_fl @shereadstruth @mosaicstudents   Connect With Tiffany Kelly: Blog:  designworship.org Instagram:  @tiffany.m.kelly